Virginia Cunegatto Hein

617-710-7471 | cunegattohein.v@northeastern.edu | LinkedIn

EDUCATION

Northeastern University

Bachelor of Science in Digital Communication and Media |  GPA 4.0 | Dean’s List

Expected Graduation December 2025

• Developed a social media plan to help a client enhance brand visibility and grow their followers.

• Led a team conducting market research to identify target markets and audiences, competition, and industry trends to make strategic decisions.

• Developed a blueprint prototype of an enhanced user interface that is user-friendly for gyms and app users. 

• Researched and presented suggestions for a better user experience (UX) of a gym fitness application.

PROFESSIONAL EXPERIENCE

2025 Brazil Conference at Harvard & MIT | Cambridge, MA

Vice President of Digital Marketing | June 2024 – Present

• Develop and implement a digital marketing strategy to boost visibility, engagement, and attendance.

• Manage and optimize social media presence, driving community interaction and expanding reach.

• Monitor digital marketing metrics, providing data-driven insights to refine strategies.

• Lead cross-functional efforts, aligning digital marketing with PR, sponsorship, and logistics for cohesive communication.

2024 Brazil Conference at Harvard & MIT | Cambridge, MA

Digital Marketing and Logistics Team Member | September 2023 – May 2024

• Researched and implemented a newsletter platform to enhance event communication.

• Crafted engaging weekly newsletters on conference topics, enhancing participant engagement and achieving 80% open rates for 11,000+ subscribers.

• Assisted the logistics team to streamline the attendee flow of 1300 attendees, improving the attendee’s experience.

AuPairCare, Live-In Childcare | Boston MA

Au Pair (live-in Nanny) | June 2018 – December 2020

• Offered excellent care to 3 children while nurturing bilingual development in ages 1-6 through immersive activities, fostering language skills and cultural awareness.

• Managed multiple tasks efficiently, demonstrating strong organizational and time management skills.

Escola Bruxinha Faceira - Dois Irmãos, Brazil

Preschool Assistant Teacher |  February 2017 – May 2018

• Collaborated with 4 teachers to develop engaging programs, boosting creativity and social growth.

• Promoted empathy among 16 preschool children, fostering their social and emotional development.

ADDITIONAL EXPERIENCE

2023 CrossFit Games North America West Semifinals - Pasadena, CA

Fan Experience Volunteer Team Member | May 2023

• Collaborated with 50 team members to facilitate fan interactions ensuring smooth event operations.

• Organized guest check-in and engagement activities for 4 days, enhancing the fan experience.

SKILLS

Languages: Portuguese - Native | English - Fluent

Design: Adobe Creative Suite, Canva, Web Design, HTML5, CSS.

Software: MS Office Suite, Mailchimp, Meta Business Suite, Trello.