Brazil Conference at Harvard & MIT 2024 Newsletters

*The content of the e-mails is in Portuguese since the audience was Brazilian.

The Brazil Conference at Harvard & MIT is an annual event organized by Brazilian students in the United States. The event aims to promote debates and discussions on issues relevant to Brazil in various fields, such as politics, economics, culture, and society.

From January 2024 through May 2024, as part of the Digital Marketing Team, I used Mailchimp to craft and e-mail newsletters about the event to staff members, attendees, speakers, and sponsors. In total 25 newsletters were sent to over 1,000 weekly recipients with an average open rate of 73%.

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