SOCIAL MEDIA MARKETING STRATEGY
Collaborators: Larissa Aguiar, Layon Araujo, Virginia Cunegatto Hein, Latrice Muckle and Taya Smith
Soft Landing
Soft Landing is a new Boston-based company in the cannabis industry bringing an innovative product to marijuana users.
Its product is a reverse edible, and was created by founders Stoloff and his mother Alice Stone who developed a chocolate bar they say gives marijuana users more control over their high.
The project
New to the market, Soft Landing founders were seeking help to develop a social media marketing strategy that would enhance visibility and bring more clients.
As part of our Digital Marketing class, students were tasked to develop a social media plan for the company by using data-driven insights, compelling content, and strategic planning to maximize the potential of social media to achieve new heights of success.
Customer personas
Social Media
Calendar
Our social media calendar and content plan were developed based on data research on the target market and audience. We chose to work with platforms such as X, Instagram, Facebook, and LinkedIn. The plan consists of a social media strategy for April 2024.
If implemented, Soft Landing could potentially increase its brand visibility and target audience reach.
